Social Media

Merriam-Webster Dictionary defines as “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)”.

Investopedia defines as “Internet-based software and interfaces that allow individuals to interact with one another, exchanging details about their lives such as biographical data, professional information, personal photos and up-to-the-minute thoughts.Social media originated as strictly a personal tool that people used to interact with friends and family but were later adopted by businesses that wanted to take advantage of a popular new communication method to reach out to customers, for example, by informing them of sales and offering them special coupons.”

Thirty other definitions from marketing expert Heidi Cohen

Definition of SOCIAL NETWORK


PC Magazine defines as “An association of people drawn together by family, work or hobby. The term was first coined by professor J. A. Barnes in the 1950s, who defined the size of a social network as a group of about 100 to 150 people.On the Web, social sites such as Facebook and Twitter have expanded the concept to include a company’s customers, a celebrity’s fans and a politician’s constituents”.


Search CIO defines as “Enterprise social media is a category of online communications channels dedicated to corporated-based input, interaction, content-sharing and collaboration”.

Enterprise social networking is an organization’s use of social media, internally and externally, to connect individuals who share similar business interests or activities. Internally, social tools can help employees to access the knowledge and resources they need to work together effectively and solve business problems. Enterprise social networking includes the use of in-house intranet software as well as third-party social media platforms like Yammer and Socialcast to improve communication and collaboration between employees. Externally, public social media platforms like Facebook, Twitter and Google+ can help an organization stay close to their customers and conduct research to improve business processes and operations.

Definition of DIGITAL MEDIA


Business Dictionary defines as “Digitized content (text, graphics, audio, and video) that can be transmitted over internet or computer networks.